Intro
When I was 15, my 2-year-old brother fell and hit his head, losing consciousness. As my dad performed rescue breaths and my mom called for help, I stood there, feeling utterly helpless. Thankfully, he quickly recovered, but that moment left a lasting impact. I promised myself I would never be a bystander again. I would learn to act, lead, and be part of the solution in moments of need.
That promise led me to firefighting, where I spent years responding to emergencies, working with diverse teams, and learning the value of compassion, teamwork, and leadership. Whether helping a patient or battling wildfires, I thrived on being someone others could rely on in their toughest moments.
Over time, I transitioned from firefighting to software development and product management. I began as a quality assurance tester, working within cross-functional teams. Over the past several years, I’ve led those teams as a product manager to deliver impactful results, including transforming a legacy software product into a successful SaaS model serving tens of thousands of subscribers.
I’m a product manager with a background spanning emergency response, software development, and business leadership. I currently lead cross-functional teams delivering accounting solutions for small businesses, hold an MBA from McCoy College of Business, and cofounded Bifrost Sports, a hockey league management startup. My work centers on solving meaningful problems, empowering teams, and delivering measurable outcomes, whether that’s modernizing legacy software, building independent apps like Popmark, or running a curated eBay shop.
Servant leadership is at the core of my leadership style: a commitment to putting others first, understanding their needs, and empowering them to reach their full potential. Whether mentoring firefighters, guiding software teams, talking with customers, building businesses, or wrangling my three kids, I seek to lead by example, fostering trust, collaboration, and a shared vision.
Builds
Popmark
Popmark is a cross-platform link launcher I built in SwiftUI to solve a workflow friction I faced daily: constantly switching between browser tabs to access filtered bug databases during product development.
The Problem: During bug scrubs at work, I was spending 5-10 minutes per session hunting for the right filtered views: bugs by milestone, bugs by engineer, bugs by priority. This context-switching slowed down the team and broke my focus during critical triage sessions.
What I Built: A lightweight cross-platform link manager that lives in the Mac menu bar and runs as a full app on iOS, providing one-click access to pre-configured URLs for bug databases, JIRA queries, and frequently-used workflow links. Hierarchical tags (up to five levels), drag-to-reorder, AI-classified tag origins, and full iCloud sync.
Technical Approach: SwiftUI + SwiftData + CloudKit, with a custom NSStatusItem and detachable FloatingPanel on macOS, NavigationStack on iOS. Built with AI-paired coding throughout, the same workflow I now use on Bifrost.
Impact: What used to take 5 minutes of tab-hunting now takes 15 seconds. I use it multiple times daily, and several teammates have also adopted the app. More importantly, it reinforced a core belief: the best products come from solving your own pain points.
TroveTrak
TroveTrak is a mobile app I built as a class assignment to solve a personal problem: tracking my art collection’s acquisition costs, potential sales prices, and profit margins while maintaining tax compliance for hobby sales.
The Problem: As an eBay seller with 1,700+ transactions, I needed to track cost basis and profits across hundreds of collectible items for accurate tax reporting. Existing solutions were either too complex (enterprise inventory systems) or too simple (basic spreadsheets).
What I Built: A mobile-first app with inventory tracking, cost/profit calculations, and tax-ready reporting. I used agile/scrum methodologies and leveraged AI tools (ChatGPT, Claude) to accelerate the ideation, requirements definition, and development phases, reducing the typical project timeline by 40%.
Technical Approach: Built as part of my MBA Agile Project Management course, demonstrating sprint planning, user story mapping, and iterative development. AI assisted with user story generation, edge case identification, and debugging.
Impact: The professor requested to share my project with future classes as “an excellent example” of agile best practices. The app validated my hypothesis that AI tools can dramatically accelerate development cycles when used strategically, a lesson I’ve applied to my product management work.
MBA Work
MBA Capstone Project
I led a team of four MBA students in a 15-week consulting engagement with a pre-revenue fashion tech startup building a cloud-based platform for sustainable fashion production.
The Challenge: The client had built a feature-rich platform but struggled with competitive positioning, user experience friction, and pricing strategy. They needed external perspective to prepare for market launch.
What We Did:
- Competitive Analysis: Conducted gap analysis benchmarking the platform against industry competitors, identifying key feature enhancements for differentiation
- User Experience: Created user journey maps and conducted exploratory testing to pinpoint workflow friction points and provide actionable UX recommendations
- Pricing Strategy: Analyzed their pricing model and proposed a tiered structure to balance their vision for accessibility with premium service offerings
My Role: As team lead, I managed stakeholder relationships with a challenging client, coordinated weekly deliverables across the team, and led presentation of our findings to a judging panel.
Impact: Our final presentation earned the Best Presentation award from the judging panel. We delivered a comprehensive strategic report with an implementation roadmap that the client could use to refine their go-to-market strategy. The project reinforced my ability to balance innovation with practical execution under ambiguous conditions.
Marketing Project
I led a four-person MBA team in developing a go-to-market strategy for Simply Kids, a hypothetical ready-to-drink juice line with functional benefits (hydration, prebiotics) positioned as a Simply Beverages brand extension targeting health-conscious parents.
The Challenge: Design a market-viable product concept that appeals to parents seeking nutritional value while engaging children through taste and branding; a classic dual-customer problem.
What We Did:
- Primary Research: Surveyed 100+ parents of children aged 3-12, validating strong demand for functional juice beverages with transparent ingredients
- Brand Positioning: Developed value proposition centered on simplicity, nutrition, and transparency, core to the Simply brand DNA
- Go-to-Market Strategy: Designed summer launch campaign with influencer partnerships during peak family activity months, plus seasonal promotions highlighting hydration and immunity benefits
Impact: Delivered 20-page strategic marketing report and executive presentation. The project sharpened my skills in consumer research, brand positioning, and developing integrated marketing strategies for products serving multiple customer segments.
Level Up Club President
I worked with a Texas State professor to launch a new graduate student organization focused on providing professional certification opportunities through partnerships with providers like DataCamp.
The Challenge: Build a new organization from scratch with limited resources and establish value proposition for time-constrained graduate students seeking career advancement.
What I Built: Founded and grew the organization to 15 graduate students in its inaugural semester. Developed marketing materials, coordinated tabling events at Texas State, and conducted direct outreach to recruit members.
My Role: As founding president, I established the organizational structure, developed partnerships with certification providers, and created the marketing strategy to attract graduate students.
Impact: Successfully launched a sustainable organization that continues to operate after my transition from the president role. I still contribute by creating event marketing materials while focusing on completing my final MBA semester.
Dutch Bros Strategic Report
I led a team of MBA students in developing a comprehensive 53-page strategic analysis of Dutch Bros Coffee’s operations, with a primary recommendation to introduce a protein boost product line.
The Challenge: Analyze Dutch Bros’ competitive positioning and identify high-impact product opportunities that align with consumer health trends while fitting within their operational model.
What We Did: Conducted market analysis, competitive benchmarking, and consumer trend research to recommend Dutch Bros add protein boost options to their menu. Our analysis focused on the growing demand for functional beverages and protein-enhanced products.
Impact: Delivered comprehensive 53-page strategic report. Interestingly, Dutch Bros launched a protein coffee option on January 3, 2024 (the following year), allowing customers to add protein boost through protein milk to any coffee. While unrelated to our class project, this independent market development validated our strategic insight.
Employee Motivation Training Guide
I led a team of four students in creating a research-backed workbook designed for businesses to facilitate a 4-hour workshop aimed at enhancing employee motivation.
The Challenge: Develop a comprehensive, actionable training program that addresses multiple dimensions of employee motivation using evidence-based practices suitable for diverse business environments.
What We Built: A comprehensive workbook divided into four sections: Mental Health and Wellness, Employee Career Development (which I personally researched and developed), Workplace Culture and Transparency, and Leadership Styles and Engagement.
My Role: As team lead, I coordinated research efforts, developed the Employee Career Development section, and ensured cohesive integration across all four training modules.
Impact: The course professor wrote a recommendation letter stating that I led my team to deliver the most professional and comprehensive plan she had seen, and requested permission to share it with future classes. The project demonstrated my ability to translate academic research into practical business applications.
Businesses
Bifrost Sports
bifrostsports.com
Bifrost Sports is a hockey league management startup I cofounded with Justis Gyori in March 2026. Justis plays semi-pro in the Mountain Hockey League and captains an adult rec team. I build the apps and run product.
We have a verbal pilot agreement with our first facility partner, and a pipeline of larger leagues asking when they can onboard, including a 100-team veteran league and a youth league in Colorado. We’re also trialing pop-up hockey tournaments and camps that require the app for sign-ups.
Around 250,000 lines of code across native iPhone, iPad, macOS, and web in the first two months. AI runs through the product itself: OCR-parsed branded waivers, LLM-written game recaps and previews, three-star summaries, smart chat replies. Enterprise-grade underneath: multi-facility and multi-org structure, role-based access for nine user types, Stripe Connect, append-only audit logs, cross-facility identity resolution, embeddable league widgets. AI made the scaffolding fast. The detailed work and shippable quality still takes time, no matter what.
Quality Printed Treasures
I founded and operate Quality Printed Treasures, a curated collectibles gallery specializing in limited edition art, including giclées and screen prints, sold through eBay.
The Challenge: Build an e-commerce business in a competitive marketplace while establishing trust and credibility with collectors purchasing high-value art online.
What I Built: A profitable e-commerce operation generating $30K to $35K in annual revenue through strategic sourcing of rare collectible art pieces. Developed a reputation-based business model centered on exceptional customer service, fast shipping, and authentic product curation.
My Approach: Managed end-to-end operations including sourcing rare pieces, competitive pricing analysis, detailed product listings with professional photography, and efficient logistics. Built systems for inventory management, cost basis tracking across 1,700+ transactions, and tax compliance.
Impact: Achieved 100% positive customer feedback across 1,700+ items sold and maintain eBay Top Rated Seller status with over 713 five-star reviews. Built a loyal customer base in the niche market of collectible art through consistent delivery of exceptional value. The venture provided hands-on experience in e-commerce operations, customer service excellence, and small business management that complements my product management career.
